Business Feedback On Lake Street Development Discussed Tuesday

Tuesday’s workshop is scheduled to begin at 5 p.m. followed by the regular city council meeting at    7 p.m.

Stahl Construction, the company authorized to rebid Phase I of the Panoway construction project, will summarize the feedback it received recently from Lake Street businesses.

At a previous city council meeting (Nov. 19), a professional services agreement with Stahl Construction for construction management services for Lake Effect’s first phase was approved.

The agreement includes $25,200 pre-construction services, approximately $100,000 for construction management, $50,000/month for construction services and $4,260/month for reimbursable expenses.

The city stated these costs will be paid out of the Lake Effect Fund and were previously unplanned.

The expectation is that the Stahl expenses will decrease the overall project costs.

Lake Effect’s first phase essentially consists of Lake Street, Lake Street Plaza and the Dakota Rail Regional Trail Extension.

Stahl was brought in after bids for the first phase came in double the estimated costs earlier this year. City council rejected those bids in July.

On Tuesday, Stahl and city staff will discuss valet parking, construction work during off hours and increased signage.

In addition to discussing the construction project, the city council will talk about the marketing and communications plan.

According to the city council workshop packet, the marketing and communications plan will cost $100,000. The city will pay for $70,000 and the Lake Effect Conservancy will pay for $30,000.

Goff Public, True Voice Communications and Fuzzy Duck created a proposal for the work.

You can read more about the proposal in the city council workshop packet beginning on page 13.

The proposal comprises the following:

• Messaging and training – $5,000
• Philanthropy fact sheets – $3,500
• Website – $4,500
• Social media – $5,500
• Owned channels – $4,000
• Media relations – $4,000
• Stakeholder/donor meetings – $1,000
• Brand ambassador training – $7,500
• Groundbreaking event – $21,000
• Ongoing communications and strategy – $44,000

Back in July, the city council approved a $40,000 Business District Initiative Agreement with Hennepin County. 

That money was designated for the Navigate Wayzata campaign.

The marketing initiative as aimed at informing the public about Wayzata/Superior Boulevard and Highway 101 bridge construction. 

Goff and Fuzzy Duck were hired to work on that initiative.