The Walser Automotive Group is working to bring a Lamborghini dealership to Wayzata.
In a telephone interview, Paul Walser indicated that Walser Automotive has a purchase agreement in place to acquire 1022 Wayzata Boulevard, the former Wayzata Texaco site.
Image of Paul Walser courtesy Walser Automotive Group.
According to Walser, the project is currently in the “bringing it to life” stage, although he stressed that the agreement with Lamborghini is still pending finalization, and that the City of Wayzata must approve the proposed dealership building for the site.
Exotic super cars
Lamborghini, an iconic Italian luxury sports car manufacturer, is renowned for its sleek designs, high-performance vehicles, and rich automotive heritage.
Established in 1963 by Ferruccio Lamborghini, the brand is celebrated for pushing the boundaries of engineering and design in the realm of super cars.
The idea for the store originated from a “a partner with super luxury specialized expertise.”
The group made contact with Lamborghini “a couple of years back,” to discuss a franchise in Wayzata.
Mr. Walser characterized the proposed dealership as being a high class and low volume store, which is significantly different from a traditional Walser location which handles thousand of transactions.
“This will be a boutique dealership with a whole different methodology,” Walser stated, “…think about the difference between Wal-Mart & Chanel.”
Walser also indicated he has been discussing the project with adjoining property owners, stating, “We are not going to build something that is going to irritate the neighbors.”
Walser Automotive began in 1954
Paul’s father Jack purchased Peter’s Oldsmobile in 1954, and shortly thereafter started a Walser Buick franchise in Hopkins.
In 1974, Paul began his automotive journey by selling new vehicles at Town’s Edge Ford.
Presently, Paul holds the position of company chairman at Walser Automotive Group, where he manages acquisitions and maintains relationships with manufacturers for the company founded by his father.
Paul Walser’s brother, Andrew currently holds the CEO position within the company.
Stay tuned to Wayzata.com for more information on this evolving story.
